Why 84% of Leaders Miss Their Target | Free Field Guide for CEOs & Sales Leaders

Why 84% of Leaders Miss Their Target (And How You Can Stop It)

A field guide for CEOs, founders, and sales leaders who refuse to miss their number again.

Most leaders miss because of a lack of clarity, poor systems, and weak accountability.

This blueprint shows you exactly how to fix all three.

If your team is missing targets, it’s not random. It’s predictable and fixable.

Forecasts don’t fail because your team lacks talent.

They fail because your system does.

They’re broken because:

Your pipeline is full of fiction and everyone knows it.

Your coaching isn’t driven by data, so issues repeat.

Your process isn’t reinforced daily, so nothing sticks.

This guide shows you how to fix all three.

No extra leads.
No new reps.
Only the truth about what’s actually holding your revenue back.

Clarity. System. Accountability.
The foundation of every team that hits target consistently.

End pipeline unpredictability by installing a simple daily rhythm
Increase conversions by shifting from “busy outreach” to real conversations
Fix forecast inaccuracy by transforming your CRM into a coaching engine
Replace randomness with a process your team actually uses
Eliminate deal drift by removing vague next steps and weak commitments
Strengthen accountability so commitments turn into action
Run real pipeline reviews that expose risk and eliminate ego-driven forecasts

These are the patterns behind every underperforming team.

Fix them, and everything changes: your pipeline, your forecast, your revenue.