Free Guide: 6 Modern Prospecting Mistakes and How to Avoid Them

Prospecting is Hard - We Get it

When new clients approach us about the possibility of Sandler working with their sales teams, one of the first things we notice is that prospecting is a major headache for most of those salespeople.

It’s this big, scary challenge. And you know what lies at the heart of that uneasiness with prospecting? Fear. It’s the basic human fear of rejection — the fear that most of us have about hearing people say no. We don’t have to take that personally, but we do.

This in-depth guide covers:

The following 6 prospecting mistakes and the tactics to avoid making them in the first place:

➡️ Lack of Real Personalization

➡️ Weak or Misaligned Call To Actions

➡️ Failure to Pick Up the Phone

➡️ Lack of Usage of Combos

➡️ Using the Correct Cadence

➡️ Ignoring Your Digital Presence

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Discover what other sales executives and leaders achieved.

Not only did our new business development soar from under 30% to over 50% of our business annually, but we also navigated pandemic-related price increases with unprecedented success, confidence, and professionalism.

Mark Wuttke

Cosmetic Solutions

Thanks to their methodology, I've successfully achieved several one-call closes. My most recent success was a deal worth $2,868 with a mid-sized MSP that needed a way to start collecting CSAT scores.

Gary Gilmore

CrewHu

If you are seriously looking to change the landscape of your sales, I highly recommend going through the Sandler training.

Felix Melendez

MB Mechanical

Their resources and trainings help you to have more effective conversations with potential clients, without being "salesy" and instead help your clients identify their goals and areas of opportunity and finding solutions that meet their needs.

Aiko Alee

Florida International University

My team uses this process to become more focused, efficient, and productive. They have helped me grow professionally and personally to become a more effective manager, leader, coach, and mentor.

Seth Dimling

Novolex

6 Modern Prospecting Mistakes

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Prospecting is Hard - We Get it

This in-depth guide covers:

Trusted by Leaders at

Hear What Others Have to Say

Download this guide to learn about modern prospecting mistakes and how to avoid making them.