Execute every call with confidence and boost your sales performance using our Pre-Call Planner.
$50
Most sales calls fail because expectations aren’t clear. The Up-Front Contract (UFC) Builder ensures both you and your prospect agree on the purpose, agenda, and next steps—so every conversation is productive and leads to a decision.
Without a solid Up-Front Contract, sales calls become random, unpredictable, and frustrating. You finish a meeting unsure of where you stand, and your prospect disappears into the void.
With this tool, you'll be able to:
✅ Set clear expectations before the conversation even starts.
✅ Keep prospects engaged and accountable.
✅ Eliminate “I’ll get back to you” and “Let me think about it.”
Control the process. Control the outcome.
people trained per year
hours of training around the globe each year
more salespeople hit quotas than those without Sandler
of salespeople said their sales strategy improved
Before jumping down to solutions, uncover the prospect's specific problems (pain points) and the impact these have on their business.
Join our Limitless Selling Community and gain access to:
No catch; just $100/month to transform your sales game and build a thriving career.
Your tool will be sent to the email you used to checkout. If the tool does not arrive immediately, please wait a few minutes and check your junk folder.
The Up-Front Contract Builder is a fillable PDF. You can save your work digitally and revisit your plans anytime. No fuss, hassle, or printing is necessary.
Absolutely. If you have any questions about the Up-Front Contract Builder, you can send us an email at absolute@sandler.com
You can also join our free community, Sales Edge, where you can ask questions not only to our Selling Coaches but the full community of salespeople going through the same experiences you are.
Yes, the tool is based on the Sandler Selling System.
The Sandler Selling System is a proven, repeatable methodology that is trusted by thousands of sales professionals across the globe.
Discover what other sales executives and leaders achieved.
I was able to close 30K at a new customer by using up front contract.
Dominick
LION IndustrialGot a client we lost two years ago with up front contract. I learned how to avoid becoming an unpaid consultant and flushing out not real buyer.
Yoel
Helix SteelUtilizing Up Front Contract component with an existing client to make sure we had a plan in place for our meeting. I feel like having the structure allowed us to stay on track, and keep the project moving forward.
Sarah
Kentwood Office FurnitureUp front contracts are important to define clear outcomes and future commitments / meetings. It's throughout the entire sales process.
Jessica
Ideagen TritanTake control of your sales calls with the Up-Front Contract Builder—eliminate uncertainty, set clear expectations, and ensure every conversation moves the deal forward.