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PAin Question Creator Tool

WIN MORE DEALS WITH THE RIGHT QUESTIONS

$50

Turn Pain into Power.

Sales isn’t about pushing products, it’s about uncovering the real reasons your prospects need a solution. The Pain Question Creator helps you master the art of guiding conversations that tap into your prospect’s true motivations.

By using this tool, you’ll learn how to systematically uncover pain at three levels: surface problems, business impact, and personal/emotional consequences. 

Stop Chasing Deals. Start Closing Them.

Your prospects buy for one reason: pain fuels action. Yet, most salespeople fail to uncover the real issues driving the sale.

  • Ask the right questions – Get a structured approach to uncover pain at every level.
  • Create urgency – Help prospects realize the true cost of inaction.
  • Build trust & authority – Show your expertise by leading the conversation with powerful questions.
  • Close More Deals – When the pain is clear, the solution sells itself.

Sales success isn’t about talking—it’s about listening. The Pain Question Creator gives you the ultimate advantage: the ability to guide prospects toward their own “aha” moments, making them eager to move forward.

Win More Deals. Work Smarter.

How It Works

Make the most out of your Pain Question Creator Tool. 
1

Surface the Problem

Ask open-ended questions to get your prospect talking.
2

Identify the Business Impact

Dig deeper to understand how the issue affects their company’s bottom line. 
3

Uncover the Emotional Impact

Find out how the problem affects your prospect personally.

Our Achievements

30K+

people trained per year

500k~

hours of training around the globe each year 

50%

more salespeople hit quotas than those without Sandler

88%

of salespeople said their sales strategy improved

Our Proven Method

SSS Flywheel

Sandler Selling System Flywheel

The Sandler Selling System is a seven-step system that puts you, the salesperson, in control of the discovery process. It's a low-pressure, consultative selling approach that empowers you to:
 
Build Trust and Set Clear Expectations:
Building rapport and setting ground rules upfront creates a comfortable environment for open communication, ensuring both parties understand the sales process.

 Focus on the Prospect's Needs:

Before jumping down to solutions, uncover the prospect's specific problems (pain points) and the impact these have on their business.

 Navigate the Decision-Making Journey:
Map out the "who, when, what, where, why and how" of the prospect's buying process. This helps tailor the sales approach, identify key decision-markers, and establish a timeline.

Unlock the Ultimate Sales Toolkit for Just $100/Month

(Value: Over $300!)

Why settle for less when you can have it all?

Join our Limitless Selling Community and gain access to:

  • 4 Game-Changing Sales Tools: Everything you need to prepare, strategize, and close deals confidently.
  • Exclusive Training Sessions: Learn proven strategies and techniques to boost your sales performance.
  • Coaching Clinics: Get personalized guidance to overcome challenges and hit your sales targets faster weekly.
What’s the Catch?

No catch; just $100/month to transform your sales game and build a thriving career.

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Here's What Others Have Asked Before Purchasing

What happens after I pay?

Your tool will be sent to the email you used to checkout. If the tool does not arrive immediately, please wait a few minutes and check your junk folder. 

Is the tool easy to use? Do I have to print it?

The Pain Question Creator Tool is a fillable PDF.  You can save your work digitally and revisit your plans anytime. No fuss, hassle, or printing is necessary. 

Is there any additional support or resources provided?

Absolutely. If you have any questions about the Pain Question Creator Tool, you can send us an email at absolute@sandler.com 

You can also join our free community, Sales Edge, where you can ask questions not only to our Selling Coaches but the full community of salespeople going through the same experiences you are.

Is the tool backed by research or proven methods?

Yes, the tool is based on the Sandler Selling System. 

The Sandler Selling System is a proven, repeatable methodology that is trusted by thousands of sales professionals across the globe. 

Hear What Our Clients Have to Say

Discover what other sales executives and leaders achieved.

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We closed $5m+ in net new assets through the pain funnel and truly understanding our prospects' pain points. 

Julian

GDS Wealth Management
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I was able to secure a meeting via cold call, by asking about the prospect's pain, and allowing them to speak. 

Dominick

LION Industrial Resources
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Utilized the pain funnel (during a networking event) with a client to understand why she's truly never happy with the vendors she uses for landscape maintenance. Because of the conversation, she asked me to set up a meeting to discuss further. 

Greg

Monarch Landscape Management
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I love the pain funnel. The questions really help us discover what the customers need and how they feel emotionally about their issue. 

Jeff

Atlas Foundation Repair

Expose the Pain. Close the Deal.

Uncover hidden challenges, create urgency, and guide prospects to their own “aha” moments with the Pain Question Creator.