Execute every call with confidence and boost your sales performance using our Pre-Call Planner.
$50
Sales isn’t about pushing products, it’s about uncovering the real reasons your prospects need a solution. The Pain Question Creator helps you master the art of guiding conversations that tap into your prospect’s true motivations.
By using this tool, you’ll learn how to systematically uncover pain at three levels: surface problems, business impact, and personal/emotional consequences.
Your prospects buy for one reason: pain fuels action. Yet, most salespeople fail to uncover the real issues driving the sale.
Sales success isn’t about talking—it’s about listening. The Pain Question Creator gives you the ultimate advantage: the ability to guide prospects toward their own “aha” moments, making them eager to move forward.
people trained per year
hours of training around the globe each year
more salespeople hit quotas than those without Sandler
of salespeople said their sales strategy improved
Before jumping down to solutions, uncover the prospect's specific problems (pain points) and the impact these have on their business.
Join our Limitless Selling Community and gain access to:
No catch; just $100/month to transform your sales game and build a thriving career.
Your tool will be sent to the email you used to checkout. If the tool does not arrive immediately, please wait a few minutes and check your junk folder.
The Pain Question Creator Tool is a fillable PDF. You can save your work digitally and revisit your plans anytime. No fuss, hassle, or printing is necessary.
Absolutely. If you have any questions about the Pain Question Creator Tool, you can send us an email at absolute@sandler.com
You can also join our free community, Sales Edge, where you can ask questions not only to our Selling Coaches but the full community of salespeople going through the same experiences you are.
Yes, the tool is based on the Sandler Selling System.
The Sandler Selling System is a proven, repeatable methodology that is trusted by thousands of sales professionals across the globe.
Discover what other sales executives and leaders achieved.
We closed $5m+ in net new assets through the pain funnel and truly understanding our prospects' pain points.
Julian
GDS Wealth ManagementI was able to secure a meeting via cold call, by asking about the prospect's pain, and allowing them to speak.
Dominick
LION Industrial ResourcesUtilized the pain funnel (during a networking event) with a client to understand why she's truly never happy with the vendors she uses for landscape maintenance. Because of the conversation, she asked me to set up a meeting to discuss further.
Greg
Monarch Landscape ManagementI love the pain funnel. The questions really help us discover what the customers need and how they feel emotionally about their issue.
Jeff
Atlas Foundation RepairUncover hidden challenges, create urgency, and guide prospects to their own “aha” moments with the Pain Question Creator.